Wholesale Softening Deepens — Market Update 7/6/2026
Market Insights Stewart Lindgren Market Insights Stewart Lindgren

Wholesale Softening Deepens — Market Update 7/6/2026

Wholesale is sliding faster, and trucks are leading the drop. This week's SYL Market Intelligence breaks down where to buy aggressively (hint: sporty cars are on a 17-out-of-20-week streak), where to stop cold, and why full-size SUVs just posted their worst week since December. Plus: the negative equity risk building at your trade desk.

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